Marketing the High-Performance Home

Pattern Language from Passive House Course
September 14, 2020
Decarb Lunch: September 2020, North America’s First Passive House Fire Hall: City of Vancouver Fire Hall #17
September 25, 2020

Past Event: September 15 @ 10:00 am – 12:30 pm


Whether you’re a green building buff or starting your first zero emission project, strategic marketing that elevates your brand, generates demand, and increases your profit margin is critical.

On September 15th, join ZEBx and our panel of real estate marketing experts as we debunk common marketing myths and get to the heart of what effectively sells a high-performance home:

  • How do we communicate the multiple benefits of high-performance homes most effectively?
  • What matters most to prospective buyers and owners?
  • Is the pitch different for a client that wants to build a home than a prospective buyer of an existing home?
  • Is it better to sell the client something that they want or something that the world needs?
  • What is it like to live in a certified Passive House home?
  • How is the pandemic changing the way the marketplace sees high-performance homes?

Financial Incentives Available

Bonus! By attending this event, you will be among the first to hear of the latest trends coming out of the NearZero Emissions Building (NZEB) program, and the City of Vancouver’s new zoning and development amendments. From financial incentives to offset design and construction costs to 16% increases in floor space ratio, these are programs you won’t want to miss.

High-performance Homes: fleeting trend or the “new norm”?

High-performance buildings are here to stay and supported by fast-approaching codes and regulation. Getting ahead of the curve will save you money and time.

In as little as 12 years, under the Province’s CleanBC Plan, new buildings across British Columbia will be required to meet net-zero energy ready standards or Step 5 of the BC Energy Step Code. Meanwhile, the City of Vancouver’s Zero Emissions Building Plan (ZEBP) charts an even more aggressive course; by 2025, all new single-family homes, duplexes, triplexes, and townhouses must have zero operational GHG emissions for space heating and hot water. For both the BC Energy Step Code and the ZEBP, Passive House certification is deemed to meet the requirement.

Understanding the components that will lead to higher sales conversion is critical. Register today to join the conversation on effective marketing techniques for high-performance homes.


  • Roberto Pecora, Director of Programs at ZEBx, and Manager of the Near Zero Emissions Building program
  • Andrea Wickham, Green Buildings Planner at the City of Vancouver – the mover and shaker behind the recent Zoning and Development bylaw amendments
  • Lucio Picciano, Founder of DLP Architecture – Vancouver’s Passive House pioneer
  • Alan Ball, retired software designer – currently residing in a new certified Passive House
  • Ryan Lalonde, President of MLA Canada – marketing agent for the Skagen Passive House townhouse development in Coquitlam
  • Lloyd Alter, Editor/Writer/Adjunct Professor at Ryerson’s School of Interior Design  – a former architect and real estate developer that teaches sustainable design